📄 Privacy Policy – 22Detail.com
1. General Information
This Privacy Policy explains how personal data is collected, processed and protected when users visit 22Detail.com or use services of the marketplace operated by:
Aluenda UG (haftungsbeschränkt)
Kaiserin-Augusta-Allee 87
10589 Berlin, Germany
Email: [email protected]
We process personal data in accordance with Regulation (EU) 2016/679 (GDPR).
2. Data Controller
The data controller for personal data processed on this website and marketplace platform is:
Aluenda UG (haftungsbeschränkt)
Kaiserin-Augusta-Allee 87
10589 Berlin, Germany
Email: [email protected]
The controller ensures secure processing of personal data and compliance with user rights.
3. Categories of Personal Data Processed
3.1 Customer data (orders)
- First and last name
- Shipping and billing address
- Email address
- Phone number (optional)
- Payment data processed securely by Stripe (we do not store card numbers)
3.2 User account data
- Username
- Email address
- Profile information
3.3 Vendor (seller) data
- Company name
- Business address
- Contact details
- Stripe Connect payout details
3.4 Technical and analytics data
- IP address
- Device identifiers
- Cookies
- Analytics data (Google Analytics 4)
- Marketing identifiers (Meta Pixel)
3.5 Contact form and newsletter data
- Name
- Email address
- Message content
4. Purposes of Data Processing
4.1 Order processing
- Accepting and fulfilling orders
- Providing order status updates
- Customer support
4.2 Marketplace operation
- Providing vendors with customer data required for shipping
- Managing vendor accounts
- Processing vendor payouts via Stripe Connect
4.3 Payments
- Processing secure card payments
- Apple Pay / Google Pay payments (via Stripe)
4.4 Analytics and marketing
- Google Analytics 4 traffic analysis
- Meta Pixel advertising and remarketing
- Personalisation
- Newsletter delivery (Brevo / MailerLite)
4.5 Website and platform security
- Detecting fraud
- Preventing abuse
- Ensuring stable and safe operation
5. Legal Basis for Processing
Data is processed on the following grounds (Article 6 GDPR):
- Art. 6(1)(b) – necessary for contract performance (orders, vendor services)
- Art. 6(1)(c) – legal obligations (tax and accounting)
- Art. 6(1)(f) – legitimate interests (security, analytics, platform functionality)
- Art. 6(1)(a) – user consent (marketing cookies, newsletter)
6. Data Sharing and Recipients
Personal data may be shared with:
6.1 Marketplace vendors (IMPORTANT)
To fulfil an order, customer data is provided to the vendor who will ship the product.
Vendors receive:
- Name
- Delivery address
- Order details
📌 Vendor Independence Clause (Data Responsibility)
Once an order is placed, the vendor becomes an independent controller of the customer’s personal data for the purposes of:
- order fulfilment,
- customer communication,
- shipping and delivery,
- returns, exchanges and complaints.
Vendors process this data at their own responsibility and are required to comply with GDPR independently.
📌 Limited Platform Liability
Aluenda UG acts solely as a technical platform provider.
We are not responsible for:
- vendor errors in order fulfilment or shipping,
- delays caused by vendors or courier companies,
- product quality, conformity or defects,
- any issues related to returns or complaints handled by the vendor,
- communication between vendor and customer.
All obligations related to the sale of goods rest fully with the vendor.
6.2 Payment provider
Stripe Payments Europe Ltd.
Stripe processes all sensitive payment data.
We do not store card information.
6.3 Courier and logistics companies
- DHL
- DPD
- UPS
- FedEx
- GLS
- InPost
6.4 IT & analytics providers
- Google LLC (Google Analytics 4)
- Meta Platforms Ireland (Meta Pixel)
- Newsletter providers: Brevo or MailerLite
- Web hosting and WooCommerce services
Data may be transferred outside the EU only when GDPR safeguards are in place (Standard Contractual Clauses).
7. Data Retention
Personal data is retained as follows:
- Order data: up to 10 years (legal obligations)
- User account data: until the user deletes the account
- Newsletter data: until consent is withdrawn
- Cookies: up to 24 months or until deleted by the user
8. User Rights
Users have the right to:
- access their data,
- rectify data,
- delete data (“right to be forgotten”),
- restrict processing,
- data portability,
- withdraw consent at any time,
- lodge a complaint with the German supervisory authority:
Berliner Beauftragte für Datenschutz und Informationsfreiheit
All requests may be sent to:
📩 [email protected]
9. Cookies and Tracking Technologies
We use cookies to:
- enable essential website functions (cart, checkout),
- analyse website traffic (Google Analytics 4),
- deliver ads and remarketing (Meta Pixel),
- personalise the user experience.
Users can manage their cookie preferences in their browser or via the cookie banner.
10. Newsletter
Users can subscribe voluntarily.
Data is used only for sending marketing information and updates.
Users may unsubscribe at any time by clicking the link in the email.
11. Marketplace Vendor Responsibilities
Vendors operating on the marketplace:
- act as independent business entities,
- are responsible for shipping, returns, product quality and communication,
- must comply with GDPR when processing customer data,
- are responsible for the accuracy of product descriptions, pricing and stock.
Aluenda UG does not supervise or control vendor fulfilment processes.
12. Changes to This Policy
This Privacy Policy may be updated due to legal, technical or operational changes.
The latest version will always be published on this page.